FOOD WARS (pb)
The Global Battle for Mouths, Minds and Markets
 
Product Details:
Paperback: 268 pages; 5 1/4" x 8 1/2" inches
List Price:  $35.00   Your Price: $35.00
ISBN: 1853837024

Description:


About The Author:

is Professor of Food Policy at City University, co-author of The Atlas of Food and lead author of "The New Protectionism".

is Visiting Research Fellow at the Institute of Health Sciences at City University and lead author of "The Functional Foods Revolution".


Reviews:

Lang and Heaseman’s book ‘offers a panorama’ of the modern-day, global food industry to impress on policy makers, decision-makers in the industry, and the public that there are alternatives to the current practices which deliver much unhealthy food and at times leave food shortages in places. At the core of their recommended alternatives is a ‘new conception of health…linking human and ecological health.’ A professor and researcher respectively at London’s City University, Lang and Heasman have a comprehensive grasp of the structure and workings of the food industry that goes beyond the perspectives and policies of any particular government or region. With this impressive grasp, they are able to propose workable alternatives to problems such as obesity, diabetes, and starvation caused mainly by shortsighted practices and ends of major institutions in the food industry.”—The Midwest Book Review

"This in-depth study of food policy--how food functions and how it is controlled throughout the world--examines potentioal solutions to five key elements of food: health, business, consumer culture, environment, and governance. Lang (food policy, City Univ., London) and Heasmean (visiting research fellow, City Univ., London) explore three food paradigms: the Life Science Integrated (relying on biotechnology) and the Ecologically Integrated (preserving ecological diversity), both vying to overthrow the existing Productionist pattern (mass processing of food for mass markets). The authors contend that food policy must address the issues of diet and helath, diet and disease, and environmental damage. The book is challenging fo rthe causal reader but will interest and inform scholars of global nutrition, the food industry, or environmentalism. The authors support their aurguments with an abundance of graphs and charts and include substantioal notes and references for further research. The general reader will be particularly intersted in chapter 5, which addresses health and nurition issues of current concern in an interesting, compelling way. This is a significant book on a contemporary topic. Summing Up: Recommended. Upper-divison undergraduates through faculty." -- S. Hassig, Central Arizona College in CHOICE


Table of Contents:

Introduction
Diet and Health: Diseases and Food
Policy Responses to Diet and Disease
This Food Wars Business
The Consumer Culture War
The Quality War: Putting Public and Environmental Health Together? Food Democracy or Food Control? The Future(s) Bibliography, Index